Herman Tinga

CEO, Lenta
Herman Tinga joined Lenta in 2013 as Chief Commercial Officer and was appointed CEO in December 2018. Experience: Prior to joining Lenta, Herman was Non-Food Global Category Management & Sourcing Director at Metro AG. He has 32 years’ experience in retail and cash & carry. Herman has held Board and VP positions with METRO Cash & Carry in Netherlands and Russia and senior management roles in Dutch department stores chain V&D as well as supervisory roles with Electric City and shoe importer REMO. At Metro Cash & Carry he was involved as international Sponsor in sourcing across Asia and Europe and helped lead the development of customer-centric category management for Metro group. Qualifications: Herman has a Bachelor’s degree from the Netherlands Institute of Marketing.


Video Instruction